The Purpose of a Music Video

Music videos have many different purposes but the main one would definetly be to promote. A music video is created to promote things, it is a marketing strategy to get new artists/bands noticed or a song to gain more publicity making it popular to audiences and gaining more downloads and money. It can also promote other products using intertextuality throughout the video, so it could promote a film by referencing a scene or a quote from that movie thus that movie gains more views and more money is made.

Music videos can create a image of a artist by using effects and things that can't be made live on stage thus giving an artist or a band an image that audiences can distinguish them by. Music videos can also be something that can show the true meaning of lyrics in songs and contain codes that were not heard in the lyrics.

Musicians use music videos as again they choose to advertise themselves and gain a bigger profile. It allows the audience to delve into the lifestyle and persona of the musician. Musicians enjoy releasing music videos as it improves their image and they gain more fans, they like to engage their fans into their songs and music videos are a good way of doing this. As here we can see Michael Jackson portraying his cool persona through this video and how he makes everything he touches better because he was one of the most popular artists of his time.