Textual Analysis and Goodwin's Theory

A good music video for Goodwins theory would be Playing With Fire by Plan B because it includes all 7 of Goodwins thory. Firstly it has intertextual references to the film ill Manors which was directed by the artist Plan B so he is trying to promote his film as well as his music. Also in the lyrics he says "David Camerons broken Britain" here he is making references to the news and how the news believe David Cameron has done bad for Britain. Secondly at 1:03 the music matches the visuals as it goes down beat and emotional which matches the sadness of him beating up his mate and also the slow motion which is used to add tension. Also the fast beat throughout matches the visuals and how hectic it is especially at the parts with fire.

Lyrics also match the visuals in many places as if Plan B is telling the story and the visuals are backing that up to us especially when it describes what Jake is doing. At 4:00 the lyrics match to when the visuals show fire, he says the word "fire" to mirror it. The artist in this piece definitely gains some form of iconography, he wants to show to us the audience that he is from these rural areas of London and how bad they treat people in these places and what really goes on to show Britain that something needs to be done, he does this through the lyrics with the visuals to back up how bad it is especially when we see the man tied up.

The genre characteristics of rap that are shown in this piece would be rural areas as we see these areas of London that look beaten up and the council estate to give bad images of these places, making the artist seem rough. With the record label, it definitely requires many close ups of the artist, this is frequent throughout the video improving his star image. Finally the notion of looking is again quite frequent but it is most noticeable at the start when the gang member points to Jake's friend, this makes the notion of looking immediately clear. As we can see this music video used all of Goodwin's 7 techniques, proving that they are vital to the success of a music video.