What is a Magazine advert and Digipak?

A magazine advert in terms of music video is a kind of advertising upon a band, song or album inside a magazine. It is usually created to be placed upon a wall to provide remembrance and entertainment to audiences. The way in which the magazine advert is created is by colour and font in certain ways that reach their target audience, for example a hard core rock band making an advert which aim to reach at their hard-core rock fan base, they cant do this by having bright colours and soft text on the advert, they would need something a bit gritty and hard to appeal to that audience unless they are using irony which only happens if the band is extremely known. This is an example of a magazine advert:

A digipak is smilar to a magazine advert as it promotes a song, album or artist but at the same time gives a CD and bonus features usually. A digipak is usually bought by long term fans of an artist or band as they feel like a closer connection with them by getting these added features. A digipak looks similar to album case apart from it it split into three sections with a cover, back cover and a section inbetween them, this is a way in which they promote more features and other stuff by the artist to get across to their audience. A digpak is more expensive but more rewarding to an audience member. An example of a digipak would be this: