Textual Analysis of The Killers

Genre - The genre of this piece is hard to tell from just looking at it because the way in which the band is using old instruments and dress old as well but the performance makes it look like a kind of rock band due to the kind of lead singer and the bass, guitar and drummer which is very similar to a rock band, also the kind of fast paced shots also connote this rock band.

Narrative - The narrative is visually about a prostitute who is in love with the lead singer but is being forced to be with all these other men, this has hidden connotations to the lead singer and his relationship, this could be about how a woman cheated on him and he is trying to give her attention but she cheats on him and hurts him. However it also may have connotations to him cheating on a woman he was trying to give his attention to but the narrative is open to interpretation maybe this is why I feel it is an effective video.

Representation -  The apple represents love and danger in this piece, we can tell this because the red represents danger and the love is always given when she has the apple. The representations of the harlot prostitutes in this piece are through them being the victims of the antagonist who is the girl with the apple controlling them. The representation of the apple turning green at the end means that the danger is gone and he can't control them anymore.

Audience - The audience of this piece is clearly quite mature people as it has a lot of codes to look at which can be interpreted this kind of knowledge is entertaining for mature audiences that enjoy analysing and finding hidden codes in things. Also it could appeal to the audience of The Killers, the fans to allow them to know more about The Killers.

Institution - The record company clearly have a lot of money on this piece because the way in which it has loads of costumes, props and set which has been brought back in time which is a difficult task to do without a large budget. The probably spent quite a lot because this band is very well known and can make a larger audience and draw in more money from making the video entertaining.

What is a Magazine advert and Digipak?

A magazine advert in terms of music video is a kind of advertising upon a band, song or album inside a magazine. It is usually created to be placed upon a wall to provide remembrance and entertainment to audiences. The way in which the magazine advert is created is by colour and font in certain ways that reach their target audience, for example a hard core rock band making an advert which aim to reach at their hard-core rock fan base, they cant do this by having bright colours and soft text on the advert, they would need something a bit gritty and hard to appeal to that audience unless they are using irony which only happens if the band is extremely known. This is an example of a magazine advert:

A digipak is smilar to a magazine advert as it promotes a song, album or artist but at the same time gives a CD and bonus features usually. A digipak is usually bought by long term fans of an artist or band as they feel like a closer connection with them by getting these added features. A digipak looks similar to album case apart from it it split into three sections with a cover, back cover and a section inbetween them, this is a way in which they promote more features and other stuff by the artist to get across to their audience. A digpak is more expensive but more rewarding to an audience member. An example of a digipak would be this: