Niravana's song "Smells Like Teen Spirit" was released in 1991
Genre- The genre for the band/artist would be a rock/grunge, this is easily known by the band having a stereotypical headbanging drummer shown at the start of the video and also by the rock sounding guitars and performance they put on. The genre for the video is also rock because of the live performance the band are putting on which is generally a convention shown in rock artists to boost their star iconography.
Narrative- The narrative of this piece is set in a school gym, where all the kids start to get more wild and turn the place into a party after listening to the band play their song.
Representation- The teenagers in this piece are represented as the dominant characters as they are the only age to be shown apart from the band and the janitor and there are many of them, so this may represent the bands fans and show what audience they are aiming for. The older generation are shown as comical and silly as we have the janitor who is older sway side to side which looks out of place, possibly to connote that the adults are stupid and not as cool as the teenagers are in the video which may be how many teenagers feel in real life.
Visual Codes- Visual codes in this may be the fact that there are many older teenage people in the gym so they are communicating to this audience and through the video.
Audience- The audience in this piece is quite distinctly aimed at older teens with the full audience being consisted of older teens between the ages of 16-18. This point is again backed up by the fact they are playing their music inside a american high school gym connoting the mid to older teens but the fact that the audience seems to be fully older teens, it leads me to believe that is the main target audience. However the fact they have made an older man as the janitor who is also dancing to the music may imply that the band can be enjoyed by people of all ages.
Institution- The institution at this stage looks very low budget independent company as the video is set in one place and not much story line has gone into it. It seems like they have gathered a bunch of teenagers and made them go nuts in a school gym over Nirvana playing their song.
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