Lip Syncing Importance

Lip syncing is extremely important when creating a music video because errors in music videos are a lot more noticeable than on films, so if the song is out of time to the music say if the beat is off or the singing to the camera is off then it can be noticed much easier than anything else because you have the music to show.
A bad example of lip syncing would be this music video: 
In this music video we see the whole lip syncing completely out of time, notice how because of this it distracts away from the video and makes you notice only the bad lip syncing. When we compare a video like that to something that has perfect lip syncing we notice a massive difference. Notice in the song by Pharrell the lip syncing is in time and because of this you do not feel distracted by that and can watch the video and enjoy it. This shows how important lip syncing can be so when I come to making my music video we will make sure in post production to get all the lip syncing, synced up correctly to not let the audience be distracted from our work upon the narrative as well as the artist.

Magazine advert analysis 2

This is a magazine advert for the artist Jessie J. Its target audience is early to mid teens, we can tell this by the kind of 'rebellious' look she portrays in the dark colours and clothing she has on her, these kind of darker colours connote bad and rebel from a teenage perspective, this makes is easy for the artist to connect with her audience if she looks like them, this way it creates this image that the audience know and will follow because of there favourate artist is doing so.

The font is tinted and has a sort of signature style this connotes the signature to the audience making them believe they have some kind of autographed special magazine advert, this makes it seem personal to the audience making it more likely for them to buy it. Another stand out feature is the use of black and white, these two colours are very definable and show two different contrats maybe this connotes her personality and it means that you can either love or hate Jessie J, this is a kind of iconography that the artist wants to portray.